Week 3 assignment

 What is your market?
 •Video Games

 •On-line Games

 Who is your user?
 •adult

 •Teenager 

 User Archetype 1:

David Wilson

 •Male

 •Age 23

 •Lives in Manhattan

 •Interested in Video Game

 •Spend nearly 5000 dollars for games

 •Senior in College

 User Archetype 2:

William Smith

 •Male

 •Age 17

 •Lives in Queens

 •Likes to play On-line game with friends

 •High School student

 Who are your competitors?

  Riot games
  Blizzard
  Nintendo
  other game companies etc.

 Competitors:














Screenshots from competitors:


Blizzard






Riot Games




Nintendo










Competitive Visual Audit from Blizzard:








Color Palette:



#014280 Dark Cerulean





#01214a Sapphire



Typefaces:
 •Arial

Type Hierarchy:
 •31px
 •16px

Rotating Image Modules:








Static Image/Video: